behind the blooms

Lily Roden

Lily is a Southern California florist specializing in organic floral design. 

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Meet Lily, Latina, proud immigrant, owner/lead floral designer.

Lily is a Southern California florist specializing in organic floral design. Her strong attention to detail in florals and decor is evident in just one quick scroll of her Instagram feed. She loves to make the world a brighter place by working with blooms and supporting non-profits along the way.

Lily never planned on becoming a florist. Her floral design stemmed from a season of high work stress, and soon she found herself decompressing by arranging any flowers she could get her hands on every weekend. Five years of floral design later, she still gets a rush for each finished arrangement as she did when she first began. 

Lily doesn’t have clients; she has friends. She considers it the highest honor to be part of their big day and lives for the moment when a bride holds her bouquet for the first time. 

We believe in the power of a sacred creative space. For Lily, this is her light-filled home studio. The white walls are the perfect backdrop for her to play with as much or as little color as you want. Lily truly believes in creating a personalized experience for her clients, so reach out to set up a time to swing by and see the studio in person!



Not only do we love pretty details and gorgeous flowers, we are honored to use a percentage of our profits to bless others and give back. The blooms eventually fade, but your support has a lasting impact that allows us to put twenty children through school in Lily’s birth country, El Salvador.

purpose in every stem


Lily is married to her southern hunk, Matthew, and is mama to her two babies: Camila Jane and adopted shelter pup Berkeley Mae. When she’s not arranging flowers, you can find her enjoying family movie nights, dancing in the kitchen and going for long walks around her neighborhood.

Mi familia



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