behind the blooms

Meet the Team

Lily Roden Floral Studio is a Southern California florist specializing in organic floral design. 

Meet lily

Meet sam

Meet Lily, Latina, proud immigrant, owner/lead floral designer.

Lily is a Southern California florist specializing in organic floral design. Her strong attention to detail in florals and decor is evident in just one quick scroll of her Instagram feed. She loves to make the world a brighter place by working with blooms and supporting non-profits along the way.

Lily never planned on becoming a florist. Her floral design stemmed from a season of high work stress, and soon she found herself decompressing by arranging any flowers she could get her hands on every weekend. Five years of floral design later, she still gets a rush for each finished arrangement as she did when she first began. 

Lily doesn’t have clients; she has friends. She considers it the highest honor to be part of their big day and lives for the moment when a bride holds her bouquet for the first time. 

We believe in the power of a sacred creative space. For Lily, this is her light-filled home studio. The white walls are the perfect backdrop for her to play with as much or as little color as you want. Lily truly believes in creating a personalized experience for her clients, so reach out to set up a time to swing by and see the studio in person!



Not only do we love pretty details and gorgeous flowers, we are honored to use a percentage of our profits to bless others and give back. The blooms eventually fade, but your support has a lasting impact that allows us to put twenty-six children through school in Lily’s birth country, El Salvador.

purpose in every stem


Lily is married to her southern hunk, Matthew, and is mama to her two babies: Camila Jane and James River. When she’s not arranging flowers, you can find her enjoying family movie nights, dancing in the kitchen and going for long walks around her neighborhood.

Mi familia


Meet Sam, Lead Designer and Administrative Assistant.

Sam is a Southern California native with a natural gift for taking every day flowers and transforming them into small and large scale works of art! 

Her professional floral career began at her local grocery store floral department while pursuing a degree in journalism. This sparked a love for flowers and lead to the beginning of her freelance career. Once she made the choice to lean into the exhilarating feeling that event floristry provided, she leaned in and filled her calendar with events! Learning from incredibly gifted, seasoned flower professionals along the way, Sam is now leading events under us for so many lucky couples. 

Event days stand out as Sam’s favorite part of the wedding floral process. She loves creating arches and executing each client’s vision from beginning to end. Her favorite part of every wedding is seeing client’s reactions as they get their first look at the ceremony space. She finds so much inspiration and energy being part of a vendor team of fellow creatives, and is always honored to be part of your team. 

"...She flawlessly executed our vision, ensuring every detail was immaculate... Sam's expertise shone through, leaving us utterly delighted. Anyone fortunate enough to work with her will be ecstatic with the results"

"Sam's expertise shone through, leaving us utterly delighted."

 Pearl and Deept


"We were incredibly lucky to have worked with Sam. Hands down, Sam was the reason jaws were left open when people arrived at our wedding venue (even ours!)... She truly can create such a magical setting with ease, talent, and kindness." 

"She truly can create such
a magical setting with ease, talent, and kindness."

Vanessa Fernandes


"Our wedding florals were everything I dreamed of, and more. Months later, I still stare at the photos of the florals from our day. They were absolutely stunning! Sam is so kind, professional, talented, and was a dream to work with. If Sam is designing your wedding day florals, you are in great hands!"

"If Sam is designing your wedding day florals, you are in great hands!"

Hannah Hagmann



Ready for more pretty? 

the portfolio

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